Fieldwork is a national market research and focus group company, headquartered in Chicago for 30 years. LSA was tasked with redesigning their original downtown headquarters and focus group facility on a 13,000 SF floor of a landmarked Mies van der Rohe tower at Wacker Drive and Michigan Avenue. The 20 year-old partitioned office interior was re-imagined as open, overlapping zones for their network, IT, and management teams to better suit their current worklife culture. The shallow dropped ceilings were selectively removed and the newly exposed concrete waffle slab indirectly lit to create voluminous, airy spaces. A largely unused focus group room was gutted and turned into a living-room like space with floor to ceiling glass where researchers can feel like they are in the same room as their respondents. LSA created a custom "critter" wall to display the Fieldwork brand's mascots and screen the respondent areas from the adjacent hall. Finishes and colors were updated throughout to move away from a traditional corporate setting and highlight the Fieldwork brand.